Virtual CMO · A Division of Opulus Capital

Loud ideas. Grown-up numbers.

Opulus Growth gives founders and growing companies a senior Chief Marketing Officer, on a fractional basis, who plans, runs and measures marketing the way a CFO measures a business: against numbers that matter.

BIG BRAND ENERGY · SENIOR-LED · MEASURED IN RUPEES, NOT VIBES
Why a Virtual CMO

Most growing companies don't need more marketing. They need marketing that is planned, led and held to account like every other line on the P&L.

THE GAP

Agencies execute. Nobody leads.

Freelancers, agencies and junior hires each own a channel. No one owns the strategy, the budget or the outcome, so spend drifts and results are anecdotal.

THE COST

A full-time CMO is premature.

Senior marketing leadership is expensive to hire, hard to assess and risky to get wrong at this stage. Most companies need the leadership, not the headcount.

THE OPULUS ANGLE

We already sit next to your numbers.

Opulus runs Virtual CFO mandates every day. Growth plugs marketing into that same financial discipline: budgets, unit economics, payback and board-ready reporting.

The Growth Method

Five steps from scattered spend to a growth engine.

The same operating rhythm we bring to finance, applied to marketing. Each step produces something concrete you keep.

STEP 01

Diagnose

Funnel auditSpend reviewUnit economics

We audit your current marketing: every channel, every rupee, every conversion point. You get a clear picture of what's working, what's leaking and what it all actually costs per customer.

STEP 02

Position

Brand narrativeICP definitionMessaging

We sharpen who you serve, what you stand for and why customers should choose you, so every channel and campaign pulls in the same direction instead of reinventing the story.

STEP 03

Plan

GTM roadmapBudget allocationTargets

A quarterly go-to-market plan with channel priorities, a budget tied to targets, and clear owners. Marketing gets a plan the board can read, not a wishlist.

STEP 04

Execute

Agency leadershipTeam directionWeekly cadence

Your Virtual CMO leads the doers: briefing agencies, directing in-house marketers, running the weekly cadence and unblocking decisions so execution doesn't stall.

STEP 05

Measure

Growth ledgerCAC / LTV / paybackBoard reporting

A monthly growth ledger reviewed like a management account: CAC, LTV, payback, pipeline and channel ROI. Spend that performs gets more. Spend that doesn't gets cut.

Services

What the Virtual CMO desk covers.

01

Brand & Positioning Strategy

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Positioning & narrativeMessaging architectureBrand auditNaming & identity directionCompetitor mapping
02

Go-To-Market Strategy

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ICP & segmentationChannel strategyLaunch planningPricing & packaging inputSales-marketing alignment
03

Performance Marketing Oversight

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Paid media strategyBudget allocationAgency & vendor managementCreative directionCAC discipline
04

Content & Demand Generation

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Content strategySEO directionEmail & lifecycleLead generation programsFounder brand
05

Marketing Analytics & Attribution

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Growth ledger & dashboardsCAC / LTV / paybackAttribution setupFunnel analyticsBoard-ready reporting
06

Marketing Team & Agency Leadership

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Org design & hiring plansHiring supportAgency selectionTeam coachingInterim leadership
Who it's for

Built for companies between "founder does the marketing" and "we can justify a CMO."

Founder-led businesses

You've grown on referrals and hustle. Marketing needs to become a system that works without you in every decision.

Funded & scaling companies

Investors expect efficient growth. You need CAC, LTV and payback managed deliberately, and reported credibly.

SMEs & family enterprises

An established business entering new markets or modernising its brand, without betting on an expensive full-time hire.

If your marketing can't explain itself in numbers, it isn't a strategy yet.

Start with a growth diagnostic: a structured review of your funnel, spend and positioning, with clear next steps.

Book a growth diagnostic
Contact

Tell us where growth got boring.

Share a little about your business and we'll come back within one working day to set up a call.

Office201 Shreyas, Mogul Lane, Mahim, Mumbai 400016

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